An experimental, random assignment component of the comprehensive evaluation of Ready to Learn--a program in which Public Broadcasting Service member stations broadcast a mandated number of hours of children's programming and coordinators at each station engage in outreach activities (including parent and early childhood educator workshops) to facilitate the use of this programming as an educational tool--that focused on the short-term impacts of outreach activities on parents' and early childhood educators' behaviors, based on comparing assessments of workshop participants and nonparticipants