Research on children's television suggests that preschool programs can facilitate literacy and language development. In 1998 Whitehurst and Lonigan described two interdependent sets of skills involved in literacy acquisition: 'outside-in' or oral language skills and 'inside-out' or code-related skills. Outside-in skills support children's interpretation or understanding of print by placing written language into context through oral language. Inside-out skills focus on those skills involved in the translation of print into sounds and sounds into print. This study describes the production techniques of Between the Lions that contributed to preschooler's observed behaviors from the outside-in and the inside-out. (author abstract)