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Can text messages help families applying for early childhood education programs?

For this study, we partnered with the district office overseeing the OneApp to identify and address challenges families may face during the ECE verification process. The district usually communicates with families throughout the process via formal, weekly email reminders to verify eligibility, text alerts for weekend verification events, and one robo-call reminder to verify. Our study examines whether changing communications with families via weekly text messages could help parents navigate the process and increase both verification and enrollment rates. We used two types of texts: some parents received texts with information about the verification process, and others received personalized messages with similar information that also included invitations for parents to reply with any questions about the process. We then compared these two groups' verification and enrollment rates to those of parents who received the district's usual reminders. (author abstract)
Resource Type:
Fact Sheets & Briefs
United States

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