Early childhood professionals are increasingly called upon to be responsive to children and families experiencing poverty. Such responsiveness requires consideration of ideologies of poverty, including beliefs and assumptions about poverty that are deeply embedded within educational policy and practice. This investigation explored how four Early Head Start home visitors enacted ideologies of poverty with 12 families of infants and toddlers through their decision-making talk with families during home visits. Drawing on Gee's D/discourse theory, ideological assumptions about poverty were identified through discourse analysis of home visit transcripts, and supplemented by qualitative analysis of home visit documents and individual interviews with home visitors and families. In emphasizing parents’ ability to redress poverty through personal responsibility and individual action, identified assumptions predominantly reflected individualistic ideologies of poverty. Findings offer insight into how ideologies of poverty constrained decision-making and subtly reinforced deficit-based messages about families, despite home visitors’ empathy. (author abstract)