Only 38 to 50 percent of preschool aged-children in poverty enroll in any form of center-based or school-based early education. This mixed-methods study uses surveys (n=369) and interviews (n=34) to examine the factors that influence Head Start eligible families' decisions of whether or not to enroll. Situated Durham, North Carolina, an area experiencing a burgeoning Hispanic population, this study provides information about enrollment in an important and growing demographic context.