The fourth brief in the series “How New Orleans Families Navigate Early Childhood and Kindergarten School Choice” summarizes responses from 100 parents who applied for or enrolled in a public school or early childhood education (ECE) program in New Orleans in 2020, about the ways in which they gathered information both about programs and the application process. Choosing the right program for a child can be a daunting experience for parents. This brief explores where parents looked for informational support, and how they ultimately experienced the process of choosing and applying for schools. (author abstract)