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Google Trends data may offer insights into families’ child care needs


This brief reports on findings from a pilot study that explored the potential for Google Trends to provide insights into child care needs during the COVID-19 pandemic, from 2019 to 2022. Specifically, the study aimed to assess the feasibility of using this data source to (1) explore trends in parents’ search for child care at the national and state levels, in both English and Spanish; and (2) explore search interest relative to the Latino population. These data may serve as a proxy for child care need that can help researchers formulate hypotheses and identify patterns for future inquiry. The data might also help anticipate child care demand, which can inform future investments in child care. (author abstract)

Resource Type:
Reports & Papers
United States
State(s)/Territories/Tribal Nation(s):
All states

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