This third research brief in a series investigating TK implementation in Year 1 focuses on district outreach efforts, parent perceptions of TK, and TK student demographics. Specifically, we address the following questions: 1. How did districts approach parent outreach? 2. How did parents decide whether to enroll their children in TK? 3. Who actually enrolled in TK? 4. What did parents think of their children's TK experiences? (author abstract)